Abstract
This research aimed to find out a baby powder formula made of soft-prepared chalk and to investigate satisfaction with the selected formula baby powder. The research sample was 300 people consisting of parents, students, and general people who were likely to use baby powder. Research instruments were a colorimeter, water activity meter, moisture analyzer, and a questionnaire on consumer satisfaction with six baby powder formulas. Descriptive statistics were mean, percentage, and standard deviation for data analysis. Findings showed that a formula made of 25% soft-prepared chalk mixed with 75% rice flour was the most suitable formula to make baby powder due to its good water absorbability and ease of application. The consumer’s satisfaction with the selected baby powder formula was contact surface, color, ease of application, and overall preference.
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