Determining change factors for demand and supply in motorcycle-based ride hailing operations

Abstract

There are various factors that are considered to influence the perspectives and motivations of users and drivers so that they have an impact on the demand and supply of motorcycle-based ride-hailing operations. This study investigates the factors that cause changes in user motivation to use motorcycle-based ride-hailing and the factors that cause changes in driver consistency as a motorcycle-based ride-hailing driver in Bandung, Indonesia. We use a survey questionnaire to explore the perspectives of both users and drivers. Based on survey data and the structural equation modeling method used to test the validity of the factor with the strongest influence from the two perspectives, The study results from the user’s perspective indicate that the impact of the tariff adjustments has an effect on users, especially those for incidental use, and is more dominated by faster achievement times, while for drivers, it is indicated that the revenue variable from motorcycle-based ride-hailing has a smaller effect because this is strongly influenced by the number of orders tending to decrease, so that it is considered no longer a prospective source of income for most of the drivers. Finally, several proposed efforts and policies for the government, applicators, and other relevant stakeholders, both related to legal aspects, setting tariffs and limiting quotas for drivers who operate, etc., in managing the operational sustainability of MBRH and the public transportation system, especially in urban areas.