Abstract
This paper aims to develop the construct of transport flexibility within the context of supply chain strategy. We assess the role of flexibility in satisfying competitive opportunities while accommodating supply chain uncertainties. In this way, we may then determine the role of different transport flexibility types in delivering strategic outcomes. The construct of transport flexibility is via a review of the existing literature with a focus on the role of operational flexibility for both competitive advantage and as a response to coping with supply chain uncertainty. The construct is explored via action-based research in a steel industry logistics triad, that is, a third party logistics provider, a consigner and a consignee. The findings highlight ineffectiveness in the logistics operations and are used as a catalyst to instigate supply chain re-engineering. The changes implemented are reviewed by the research team to measure any improvements in performance.
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