Determine the Main Target Audience Characteristics in M-learning Applications in Saudi Arabian University Communities

Alaa Badwelan,Adel A Bahaddad

doi:10.14569/ijacsa.2021.0120836

Abstract

In the fourth economic revolution, which is based on digital transformation, the e-learning process represents one of the most important processes needed to deal with the revolution through increased skills and knowledge. Thus, the automation services in the e-learning field represent one of the most important and supportive means of transferring and disseminating knowledge to reach a diverse and wide segment. This study focuses on defining the parameters and characteristics of the target audience, who are interested in the e-learning method, through smart device applications in higher education institutions in Saudi Arabia. The study used a quantitative method and data collected from 539 participants from several universities and institutes to determine their characteristics. The study segment represents one of the basic aspects of and full motivations for accepting new technology; 70% of Saudi smart device users form the youth segment, which is the university age group. This is the category that is expected to have the most use of e-learning in light of the coronavirus pandemic, which has cast a shadow over the six continents of the world. This approach could help the adoption of M-learning applications by the target audience according to a number of technical and design requirements, which are presented in this study.

Highlights

E-learning represents one of the main and most important channels in the process of digital transformation, which has begun to mature in many continents and countries where elearning represents one of the channels that helps in spreading knowledge among the various segments of society
The findings showed that 36.18% of the students used M-learning applications for more than five years and that 58.45% had experience of between one and four years
The third concerns the tools and features connection, which revolves around the tools, capabilities, and features that hasten the evolution of the M-learning process and the full connection of applications with users

Summary

Introduction

E-learning represents one of the main and most important channels in the process of digital transformation, which has begun to mature in many continents and countries where elearning represents one of the channels that helps in spreading knowledge among the various segments of society. This online process has had a great impact on the completion of the educational life march in schools and universities during the spread of the coronavirus pandemic during 2020. The community can expand their knowledge while still maintaining the government policy associated with religious values

Methods

Discussion

Conclusion