Determine small and medium enterprise social media activities: A community engagement project in the Tshwane community

Abstract

The aim of this paper is to determine small and medium enterprise (SME) social media activities and promote CE scholarship engagement. It is a community engagement project conducted in the Tshwane community. Community engagement (CE) as a planned process with the specific purpose of working with identified groups of people in the community to address issues affecting their well-being. The CE project SME skills transfer workshops are aimed at expanding involvement with the community. The benefits of social media seem to be ignored by most SMEs however; challenges prevent SME owners from using the tool effectively. A survey study method of research design has been selected for the research. The sample for the study comprised 200 SME owners who currently manage small businesses in the Tshwane area. The conducted research recommends that social media can be cost effective if the SMEs make use of their social networks and use best practises that enable them to get their adverts or posts shared across social networks. The conducted research also recommends that SMEs with limited resources start with social media and YouTube as a marketing tool, as the learning curve is low and cost involved is almost nil.