Determination of Unmet Demand for the Production and Marketing of Banana Flour

Abstract

This study is an important contribution for small green plantain producers in the Loreto canton, because it will allow their primary production to be given added value.Therefore, this work began with a description of the theoretical basis that supported the development of the study, the methodology used for market segmentation, based on the size of the population of the area under analysis, which according to INEN is 21,163 inhabitants. Based on this data, we generated the sample considering that plantain flour is a consumer product per household, we segmented our market by number of households; Subsequently, to calculate the demand, we consider the information collected through the surveys, obtaining the per capita consumption, which in our case was 27.64 kg. plantain flour per household; With this information we proceeded to determine the demand that in our investigation was 95,500 kg of would be made per year; Finally, we calculated the supply present in the canton, which according to the surveys carried out, was 54% of the total demand. Finally, we established the current and projected unsatisfied demand, whose value was 48,176 kg.