Abstract
This research aims to determine the perceptions of sports managers on the concept of organization with the help of metaphors. The sample of study consists of 45 sports managers. In order to collect data in the study, "metaphor form" was prepared to determine the perceptions of the sport managers on the concept of organization. In the metaphor form, the sport managers were asked to complete the sentence "Organization is like.....; because........". In the study, phenomenological design, one of the from qualitative research approaches was used. In the analysis of the data, content analysis technique was used. The reliability coefficient for the inter-participants was calculated for the reliability of the analysis of the research data and this value was found to be 91%. With the evaluation of the data, it was seen that sport managers produced a total of 34 metaphors. These metaphors were collected in 4 different categories. These are respectively "being systematic", "management", "purpose" and "division of labor". The most produced metaphors by sports managers are family, car, human body, and puzzle. Living, lifeless, abstract and concrete metaphors were generally used for the concept of organization.
Highlights
Sport is undoubtedly one of the most common social activities of modern societies (Yetim, 2005)
This section includes metaphors developed by sports managers on the concept of organization, evaluation of these metaphors under relevant categories and the description examples
It was concluded that the participants produced a total of 34 metaphors on the concept of organization
Summary
Sport is undoubtedly one of the most common social activities of modern societies (Yetim, 2005). In time, it emerged as a social quality and increased its importance every day (Kurt, 1997). Sport has become an important service sector with its protective and developing qualities that protect personal and social health. The sport, which has become a profitable advertising and promotion tool with the influence of the mass communication and the media in particular, transformed into a consumption sector as a show and entertainment activity that attracted the attention of large masses, while on the other hand it became an attractive economic activity with significant financial movements for entrepreneurs (Can & Soyer, 2000). Many media organizations in the world have become interested in the sports industry (Dpt, 2000). With the increasing interest in sports and sports stakeholders, the quality of sports organizations has become one of the parameters to be improved
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