Abstract
Social commerce refers to a new wave of e-commerce wherein traditional e-commerce companies use social media or social networking services to promote online transactions and shopping-related information exchanges. It has become a new critical hub of product sourcing for both businesses and individuals. Still, there is a scarcity of identifying what significantly contributes to success. This study aim to investigate the determinants factor that influence the implementation of social commerce. The results of this study are TAM is a method that is widely used for social commerce implementation, while the factors that influence the implementation of social commerce are trust, perceived usefulness, information quality, ease of use, enjoyment, and service quality.
Highlights
The development of E-Commerce (EC) is utilizing social media technology
This study aims to determine the factors that drive the adoption of social media marketing in Small-Medium Enterprise (SME) and organizations
This study proposes a model for the adoption of S-Commerce based on
Summary
The development of E-Commerce (EC) is utilizing social media technology. It can create collaboration between goods and services to be more intense. The utilization of S-Commerce provides opportunities for SMEs to improve their business With these limitations, SMEs can market products and services, build niche markets, build trust and customer loyalty, and can manage reputation and collect marketing intelligence (Abed, 2020; Chatterjee & Kumar Kar, 2020). Research conducted by Chatterjee & Kumar Kar (2020) aims to find out the influencing factors and whether there is an impact of S-Commerce adoption on SMEs in India. The results of this study that the factors that influence the adoption of S-Commerce in Saudi Arabia are facilitating conditions, habits, trust, risk, innovativeness, and quality of information. Dahnil et al (2014) research to determine the factors that drive the adoption of social media marketing in SMEs and organizations. The results of this research that the factors that drive the acceptance of S-Commerce in Lithuania are effort expectancy, performance expectancy, facilitating conditions, and social influence. Proposed research framework produced by researchers appears in the Figure 5
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