Abstract
Investors are most important segment of financial markets. In fact, the vast majority of the money that is at work in the financial markets belongs to investors. Hence the stability of financial system and markets of any country depends on the decisions and behaviors of Investors at financial markets. The influence of retail increasing day by day as they have started to taking care of their portfolio’s on their own. Hence it is imperative to have in-depth knowledge of factors exerting influence on investment behavior. According to previous research studies, investment behavior of individual investors is often influenced by set of factors. These factors may be internal or/and external environmental factors. The objective of this research paper was to identify the key factors influencing investment behavior investors with special focus on working women. The objective has been achieved with the help of previous empirical researches on women investment behavior and also confirmed through the survey results of the study conducted on 480 working women of Hyderabad Karnataka Region, Karnataka KEY WORDS: Investment, Individual Investors, Investment Behavior, Factors influencing Investment Behvior etc.
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