Abstract
This research aims to determine and evaluate factors influencing the choice of university of students at University of Education, Vietnam National University, Hanoi (UEd, VNU). In this study, the author used exploratory factor analysis and linear regression methods with survey data of 316 freshmen who are currently studying at the UEd, VNU. The results indicated four important factors affecting students' decision to choose a university, which are 1) quality factor; 2) brand/employment factor; 3) information-promotion factor; 4) consultation factor. The findings of the research provided reference for UEd, VNU to develop appropriate enrollment plans and strategies and improve its effectiveness in the coming time.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
