Determination of Consumers Consciousness Levels of Consumption of Bee Products

Abstract

In this study, it was aimed to determine the honey consumption consciousness levels of consumers residing in Ordu province. For this purpose, a face-to-face survey was conducted with 387 people determined by simple random sampling. Determination of the honey consumption consciousness levels of consumers residing in Ordu province was carried out using a face-to-face questionnaire. 38% of the consumers were men and 62% were women, whereas 15% of the consumers were farmers, 15.2% were self-employed, 13.4% were workers, 39.3% were civil servants, 4.1% were retirees and 12.9% were tradesmen. In the study, 65.6% of the consumers stated that they had sufficient knowledge about honey, 26.1% did not, and 8.3% stated that they did not have any idea. Again, it has been determined that 59.2% of the consumers have sufficient knowledge about pollen, 32% did not and 8.8% have no idea about it. Similarly, 50.4% of the consumers stated that they knew about beeswax, 39.5% stated that they did not, and 10.1% stated that they did not have any idea. Moreover, 47.8% of the consumers stated that they knew about royal jelly, 39.8% did not, and 12.4% stated that they did not have any idea about it. Again, it was determined that 46% of the consumers did not know about bee venom, 34.9% knowledge and 19.1% had no idea about it. At the same time, 53% of the consumers stated that they knew about propolis, 33.6% did not, and 13.4% stated that they did not have any idea.