Abstract
Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9 % consume milk every day, and milk-based products – 10.2 % of respondents. 12.8 and 10.1 % of the daily diet of respondents are vegetables and fruits (respectively). It is established that the recommended consumption norms are exceeded for such food groups as sweets, meat-based products, and confectionery. Diet within the norm for the consumption of bakery products, milk, fish and fish-based products. Inadequate consumption of cereals, legumes, meat, fruits. Based on the results, it is determined that the consumer prefers food products that have a pleasant (familiar) taste, without harmful, unnatural substances, high nutritional value at a low price. The studies are useful for specialists in food industry who work and develop new foods and diets.
Highlights
The nutrition of a modern person determines its state of health, affects the quality and life expectancy
When conducting a literary analysis, it is established that research on consumer preferences for the purchase of various groups of food products is insufficiently covered in scientific works, the factors affecting respondents when they are purchased are poorly studied, this complex of studies is relevant
Each group of food products is a carrier of substances that affect the functioning of the human body while maintaining its health
Summary
The nutrition of a modern person determines its state of health, affects the quality and life expectancy. The growing “army” of healthy food fans confirms the relevance of this direction [4], but the success of various food groups in the market depends on how much the manufacturer has previously taken into account the needs of the consumer [5]. When conducting a literary analysis, it is established that research on consumer preferences for the purchase of various groups of food products is insufficiently covered in scientific works, the factors affecting respondents when they are purchased are poorly studied, this complex of studies is relevant. Creating a high-quality product must begin with marketing research to identify consumer motivation and preferences [7]. The food market of Ukraine is insufficiently provided with products of various food groups, and products for special dietary consumption are extremely in demand [9]
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