Abstract
The aim of the study is to determine and describe endogenous and exogenous factors in the development of financial services in a turbulent economic environment. In the study, the authors used general economic and specific methods of scientific knowledge, including: formalization, abstraction, dialectical, graphic, decomposition, monographic, analysis and synthesis, abstract-logical, generalizations, observations, comparisons and others. The article systematizes and analyzes the basic factors that determine the development and functioning of the financial services market. It is proved that an important role in the development of the financial services market is played by economic factors, among which the authors selected certain groups and studied the peculiarities of their formation.
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