Abstract
The current research is both exploratory and descriptive in nature, with a primary focus on SERVQUAL aspects of service quality in private hospitals. The study used a quantitative technique to analyze primary and secondary data, and 255 people were interviewed as part of the sample. Patients' perceptions of the quality of service provided by private hospitals are varied, according to the survey. The perceptions of service recipients are positive in certain areas, such as reliability and responsibility, but negative in others, such as cost and communication. The major parameters impacting the total service quality of private hospitals were identified using regression analysis. In terms of service reliability, the most important factors determining patients' overall service quality are concentration (a composite of 11 measures) and responsiveness (a composite of 9 measures). The study found that the quality of hospital treatments is determined by the incentive system in place at these institutions. Because private hospitals are not funded and rely on revenue from customers, the relevant authorities should be more motivated to deliver high-quality services to patients in order to better satisfy their requirements.
Highlights
One of the Millennium Growth Aims' pinnacle goals is the development of the health sector (MDGs)
Patient happiness is measured in a variety of ways, including patient perceptions of healthcare, detecting problems in health-care, and evaluating healthcare (Andaleeb, 2000)
Objectives and Research question This study aims to assess the satisfaction of patients with private medical college hospitals in Rangpur, city of Bangladesh
Summary
One of the Millennium Growth Aims' pinnacle goals is the development of the health sector (MDGs). Bangladesh's administration, like that of all other UN states, has taken the required steps to achieve the MDGs. Following in the footsteps of the government, a variety of local, national, and international NGOs are striving to implement the MDGs and improve people's health. Patient happiness is measured in a variety of ways, including patient perceptions of healthcare, detecting problems in health-care, and evaluating healthcare (Andaleeb, 2000). Patient satisfaction is one of the accepted yardsticks for determining the success of hospital services (Sreenivas and Prasad, 2003). During the Health and Population Sector Program (HPSP) reforms from 1998 to 2003, widespread discontent with government health services did not improve (Andaleeb, 2007). Uneven demand and perceptions of low quality afflict Bangladesh's public health sector. The shortage of doctors, nurses, and staff, as well as their unfavorable attitudes and actions, are key barriers to public hospital
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