Abstract
This study aims to determine the effect of price, brand image and promotion on purchasing decisions for Nivea body lotion products in Semarang City, The population in this study were people in Semarang City who decided to buy Nivea body lotion products. Determination of the number of samples was carried out by purposive sampling method as many as 105 respondents. The research data collection technique was carried out through a questionnaire as well as processed using the Statistical Package for the Social Science (SPSS). The results showed that: (1) price has a positive and significant effect on purchasing decisions, (2) brand image has a positive and significant effect on purchasing decisions, (3) promotion has a positive and significant effect on purchasing decisions.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
