Abstract
Environmental deterioration brought about by consumers’ non-feasible utilization pattern is putting a pressure on the environment and is obstructing sustainable development. To hinder this impact and stimulate a more sustainable economic growth, one solution is to lessen or move utilization patterns from conventional products to eco-friendly products. The authors conducted a review study of green purchase behavioral research across the 6-year period from 2015 to 2021, identifying 108 studies that met our inclusion criteria. The current review distinguishes different pervasive facilitators, motives, and obstacles influencing consumers’ decision-making process towards environmentally friendly products, and it gives potential clarifications for contradictions found in green purchase behavior (GPB). The paper reveals the main determinants of consumer’s GPB, and as a result of the review, 212 variables that affect green purchase intention (GPI) were identified. Moreover, 135 determinants that influence GPB were recorded. In this way, besides contributing to the literature, it will assist policymakers in formulating and employing strategies to persuade eco-friendly purchasing, and it will give an opportunity for marketers to generate proper marketing strategies for drawing in clients and guaranteeing ideal sales.
Highlights
green purchase behavior (GPB), green consumption, green product adoption, adoption of eco-friendly products, green consumerism, eco-innovativeness, ecologically responsible purchasing, sustainable consumer behavior, sustainable product purchase, organic product purchase, purchasing of energy-efficient products, pro-environmental purchasing behavior, and sustainable consumption were found as the key dependent variables
As revealed by most research, customers’ attitudes, environmental concerns, environmental knowledge, perceived behavioral control (PBC), subjective norms, perceived consumer effectiveness, and awareness were considered as the major positive drivers of both green purchase intention (GPI) and GPB
Green trust, health consciousness, and price, while intention, environmental involvement, and personal norms emerged as major positive drivers for GPI and GPB, respectively
Summary
Global warming, decline in fauna and flora, eutrophication, acid rain, and ozone depletion have become significant ecological issues [3]. Overpopulation both in developed and developing countries has created huge pressure on the environment. These ecological pressures have forced some to re-evaluate and ponder the connection between the environment and human beings because the utilization of natural resources is essential to the advancement of the human civilization [4]. The concept of ecological conservation has risen step by step in people’s minds
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