Abstract
People 55 years or older make up a significant segment of the hospitality and tourism market. The senior market segment is substantial in size, as well as in growth rate. Further, the segment is known to have a higher propensity for long distance travel. This study was undertaken to investigate travel behavior patterns of international senior travelers to the United States. Specifically, the study analyzed the travel mode choice of international senior travelers by identifying the underlying factors that affected their participation in package versus non-package tours. The findings of this study should aid the package tour marketers and wholesalers in the U.S. as well as in the three originating countries in better targeting and serving the needs of senior travelers from the UK, Germany, and Japan.
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