Determinants of the uptake of green practices in lodges and tented camps within Masaai Mara game reserve in Narok County Kenya

Lucy Wangare Kirogo,Gesage Bichage,Irungu Irene

doi:10.20525/ijrbs.v10i4.1193

Lucy Wangare Kirogo, Gesage Bichage + Show 1 more

Open Access

https://doi.org/10.20525/ijrbs.v10i4.1193

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Abstract

The general objective of the study was to establish the determinants of the uptake of green practices in lodges and tented camps within Maasai Mara Game Reserve in Narok County Kenya. The specific objectives were: to determine whether environmental awareness and organizational commitment influence the uptake of the green practices in lodges and tented camps. This study was anchored on the Institutional Theory of the Firm. The study adopted a descriptive design.The target population was 371 respondents whocomprised of Managers, Housekeepers, and Chefs. A stratified random sampling technique was used to draw the study sample of 196 respondents. The sample size of the study was calculated using Fishers Exact Test 1991 formula. The study used a questionnaire as the main research tool. Quantitative data were analyzed using descriptive and inferential statistics. Correlation analysis was used to explain the relationship between the dependent and independent variables. Multiple linear regression was used to analyze the determinants of the uptake of green practices in lodges and tented camps. Qualitative data was analyzed using content analysis and the subsequent drawing of conclusions. The study found that environmental awareness had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve; organizational commitment had a significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve. The study concludes that an increase in environmental awareness and organizational commitment will result in increased uptake of the green practices in lodges and tented camps

Highlights

Green practices are environmental practices that follow programs that are sound to the ecology such as practices of saving water and energy, lowering waste and energy use (Salzman, 2016)
The respondents were in agreement that customers are aware of the green practices in your facility (M=3.982, SD=1.370); the management evaluates the external environment to acquire resources needed for new innovations (M=3.948, SD= 1.263); the existing government regulations encourages uptake of green practices (M=3.889, SD=1.381); the facility has embraced processes and practices which reduce solid waste (M=3.863, SD=1.326); customers have a positive attitude toward the green practices (M=3.836, SD=1.326); customers push for adoption of green practices (M=3.777, SD=1.275); competitors have adopted green practices (M=3.738, SD=1.320); and that the level of adoption of green practice it’s not an advantage over the competitors (M=3.698, SD=1.331)
The study established that environmental awareness had significant positive relationship with green practices in lodges and tented camps within Maasai Mara Game Reserve

Summary

Introduction

Green practices are environmental practices that follow programs that are sound to the ecology such as practices of saving water and energy, lowering waste and energy use (Salzman, 2016). Hotels need to utilize principles, policies, and practices that improve the quality of life for their customers, employees and community. There is need for hotels to reduce the production of greenhouse gases, conserve natural resources and cut costs to business owners (O'Brien, 2014). Policy makers and activists are advocating for going green, and many organizations throughout the world have responded to this by applying green principles (Xie& Breen, 2016).The Green practices are grouped in four categories; energy efficiency, conservation of water, recycling, and clean air (Salzman, 2016). Conservation of water is to reclaim waste water to be used in various purposes and reduce the use of water (David, 2017)

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