Abstract
The article identifies the motivating factors behind the career preferences of university graduates who chose to engage in sustainable entrepreneurship. In this research, multi-methods—theoretical investigations and qualitative interviews—have been utilized to determine the factors responsible for promoting sustainable entrepreneurship in a developing region. The sample consisted of university graduates who chose to pursue their careers in entrepreneurial activities in Hyderabad, the sixth largest city of Pakistan located in Sindh Province. While determining why young academics choose entrepreneurship as a career choice, entrepreneurial careers are explored as an ongoing process of biographical sequences in which new ways of thinking and communication, new forms of economic and occupational challenges, and necessities as well as ways of success and failure are permanently claimed or raised. Due to these challenges, the youth are confronted with complex social and economic situation to deal with. The study findings provide guidelines on how sustainable entrepreneurship can be developed, engaged, and sustained in the future in developing and under-developed regions.
Highlights
IntroductionSustainable entrepreneurship emphasizes creating a business that deals with the issues of economy, society, and the planet that contribute to the sustainability and social/environmental gains for others in society [1]
Eight themes were generated from the coding and categorization of the transcribed data from the interviews conducted with the university graduates (Table 2)
In developing country like Pakistan, it is imperative to develop sustainable entrepreneurial pathways and inform the educated masses on how they can achieve financial sustainability and growth by being their own bosses and running their own businesses and how sustainability-focused businesses help society and the planet to be the safest place for future generations
Summary
Sustainable entrepreneurship emphasizes creating a business that deals with the issues of economy, society, and the planet that contribute to the sustainability and social/environmental gains for others in society [1]. It is a method of conducting business with an innovative idea and dealing with the risk in this process by reducing the use of energy and other natural resources. Entrepreneurship facilitates economic development in the region and helps in gaining financial sustainability for the youth because employment opportunities are marginal [3,4].
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