Abstract
The agricultural sector as a pillar of development together with the tourism sector and small industries. As part of the agricultural sector and the livestock subsector, the laying hen farming business is growing in line with the increase in egg production in Indonesia. However, during 2020 – 2022 egg production decreased in several districts in Bali Province and had an impact on the sustainability of the business. The leading factor that affects business sustainability is entrepreneurial orientation. The application of entrepreneurial orientation to companies is more about holding product market innovations, daring to run risky businesses and starting proactive innovations that will affect the performance and sustainability of their business. This article intends to describe the sustainability of the laying hen farming business and the things that affect it so that it can provide a direction for future strudi in maintaining the sustainability of the laying hen farming business. The agricultural sector as a pillar of development together with the tourism sector and small industries. As part of the agricultural sector and the livestock subsector, the laying hen farming business is growing in line with the increase in egg production in Indonesia. However, during 2020 – 2022 egg production decreased in several districts in Bali Province and had an impact on the sustainability of the business. The leading factor that affects business sustainability is entrepreneurial orientation. The application of entrepreneurial orientation to companies is more about holding product market innovations, daring to run risky businesses and starting proactive innovations that will affect the performance and sustainability of their business. This article intends to describe the sustainability of the laying hen farming business and the things that affect it so that it can provide a direction for future strudi in maintaining the sustainability of the laying hen farming business.
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