Determinants of the Intention to Use Cross-Border Mobile Payments in Korea among Chinese Tourists: An Integrated Perspective of UTAUT2 with TTF and ITM

Run-Ze Wu,Xiu-Fu Tian,Jong-Ho Lee

doi:10.3390/jtaer16050086

Abstract

With the acceleration of global economic integration and digital economy, cross-border mobile payment has gained growing attention. On the other hand, as COVID-19 keeps on spreading, the popularization of cross-border mobile payment can lower the risk of infection caused by cash payment of tourists. However, though previous researchers already examined mobile payment users’ behavioral intention from different perspectives, these research findings tend to concentrate on the non-cross-border section of mobile payment. Therefore, the purpose of this research is to examine factors influencing cross-border mobile payment use intention from the user perspective, and combining three theoretical models, chiefly UTAUT2 (extended unified theory of acceptance and use of technology), ITM (initial trust model), and TTF (task technology fit). In this research, 786 Chinese with the experience of using cross-border mobile payment while traveling to South Korea are adopted as respondents, and the structural equation model is used to empirically analyze the data of these research samples. The study found that initial trust, performance expectancy, effort expectancy, facilitating conditions, price value, task technology fit, and initial trust have significant effects on use intention. Research findings of this paper can deepen people’s understanding of users’ intention to use cross-border mobile payment, and provide theoretical support for the development of cross-border mobile payment.

Highlights

Technological progress can provide a wide range of functions for mobile equipment and support multiple mobile financial services, such as bill payment, account transfer, payment at points of sales, and remote payment services [1], and other types of services, such as positioning-based mobile marketing, ticket, discount, or coupon [2]
These results are consistent with those of previous research findings [48], which can cast light on the correlation between the task technology fit (TTF) model and the UTAUT2 model, and verify that, when services provided by cross-border mobile payment can satisfy consumer demands of Chinese traveling to South Korea, users will think it is useful and easy to use, which will directly influence users’ use intention
In order to make up the research gap, this research proposes an integrated model and empirically verifies it to explain the user decision to adopt cross-border mobile payment

Summary

Introduction

Technological progress can provide a wide range of functions for mobile equipment and support multiple mobile financial services, such as bill payment, account transfer, payment at points of sales, and remote payment services [1], and other types of services, such as positioning-based mobile marketing, ticket, discount, or coupon [2]. The extensive use and popularity of mobile devices enables people to use mobile payment without taking the wallet with them, equipping smartphones with real commercial value in mobile payment [3]. An increasing number of users hope that they acquire more convenient and safe payment experience in the mobile payment process. All this suggests that mobile payment is changing the way how people live [4]. With an increasing number of Chinese traveling abroad, applications of mobile payment abroad have become more and more frequent [5]. China has become the country with the largest number of tourists traveling to South Korea, the influence of cross-border mobile payment services on the payment mode of Chinese tourists to South

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