Abstract
This study integrates theory of consumption value, cognitive dissonance theory, and technology acceptance model to understand shoppers’ continuance intention to use smart shopping carts in retail stores. The survey instrument was circulated online to shoppers who have already experienced smart shopping carts in retail stores. 343 respondents were considered for the final analysis using partial least squares structural equation modelling and necessary condition analysis. Perceived value, perceived enjoyment, technology anxiety and compatibility were used as antecedents, perceived convenience as a mediator and continuance intention to use smart shopping carts as an outcome. The results of the study indicate that technology anxiety and compatibility are necessary and must-have factors for perceived convenience in using smart shopping carts. Additionally, perceived enjoyment, perceived value and perceived convenience are necessary and must-have factors for the continuance intention to use smart shopping carts. However, perceived value is identified as an unimportant factor influencing shoppers' continuance intention to use smart shopping carts in retail settings.
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