Determinants of the Choice of Marketing Outlet among Kinnow Farmers in Rajasthan State of India

Abstract

The study explored the factors influencing the choice of marketing outlets among kinnow farmers in Rajasthan using a sample of hundred (100) kinnow farmers from Sri Ganganagar and Hanumangarh districts. The study has shown that, a year increase in the experience of kinnow farmer will result in an increase of 1.758 quintals of kinnow sold to pre-harvest contractors. Again, 1 India increase in the value of kinnow sold to pre-harvest contractor will result in 0.0001 quintal increase of kinnow sold to pre-harvest contractors. A 1 India increase the price received by farmer will result in a decrease of 0.080 quintals of kinnow sold to preharvest contractors. A quintal increased in the amount of kinnow produced by a farmer will result in 0.844 increase of kinnow sold to pre-harvest contractors. Furthermore, if the difficulty level in looking for buyers increase by 1 level upwards on an interval scale of 1 to 5 (very easy to very difficult), it decreases the amount of kinnow sold by farmers to pre-harvest contractors by 0.844 quintals. In addition, a farmer with a contract will decrease his sales by 53.082 quintals to pre-harvest contractor compared to a farmer with no contract prior to marketing of kinnow. Also, a good road leading from the farmers farm to the nearest mandi will result in 23.456 quintals less of kinnow sold pre-harvest contractor compared to a bad road. Furthermore, a farmer with storage facility will decrease about 39.307 quintals of kinnow sold to pre-harvest contractor compared to a farmer who doesn't have storage facility. Storage is among one of the major problems farmers faced in marketing of kinnow. Lastly, when the distance from the farmers farm to the nearest mandi increases by 1kilometre, it results in an increase of 0.965 quintals of kinnow sold to pre-harvest contractors.