Abstract
The research problem is the implementation of technological innovations in health tourism services. The main purpose of the paper is diagnosing determinants of technological innovativeness of enterprises that provide health tourism services. Two detailed objectives were laid down – specifically, an indication of these determinants in respect of the range and type of a technological innovation. The methods applied in the research are: Delphi method, comparative analysis, the range method and the standardised interview method. In order to indicate determinants the following research techniques were used: Kruskal - Wallis test, factor analysis, analysis of medium-rank test, Spearman’s rank order correlation test. The primary result is diagnosing determinants affecting technological innovativeness of the subjects under study which are: quality of endogenous human capital of the surveyed entities and inflow of external information. The research is of ground-breaking nature since until now, technological innovations in health tourism have not been described in economy literature. The results have an impact on the development of economics and management sciences, contributing to the development of innovation theory and enterprise management. Moreover, the results potentially contribute to the practical aspect by means of their application by practitioners – organisers of health tourism.
Highlights
Health tourism innovativeness provides a response to the rapidly increasing public demand for living a long life, being in good health, retaining beauty, and staying in good shape
The research problem discussed in this paper is technological innovation in health tourism
The main objective of the paper is to indicate main factors of technological innovations in health tourism enterprises, with particular consideration given to radical innovations
Summary
Health tourism innovativeness provides a response to the rapidly increasing public demand for living a long life, being in good health, retaining beauty, and staying in good shape. Growing life expectancy and the increase in customers’ leisure budget stimulate the demand for services improving or preserving health. The research problem discussed in this paper is technological innovation in health tourism. Joseph Schumpeter defined innovation as “the introduction of new products into production or the improvement of existing products, the introduction of a new or improved production technology, the use of a new sales or purchase method, the opening of a new market of both sales or distribution of output and supply, the use of new raw materials or intermediate products, the introduction of changes in the organization of production” (Schumpeter, 1960). In the research on services, two types of technological innovations are distinguished, i.e. the use of new technologies (machinery and equipment) and the application of new, specialised software
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