Determinants of swing voting in Africa: evidence from Ghana's elections

Abstract

ABSTRACT An increasing number of African countries are experiencing electoral power shifts, indicating that more voters are switching loyalties between parties and candidates. Theories that pin electoral change in Africa on clientelism, patronage, and ethnic cleavages fail to account for the dynamics surrounding these shifting loyalties. This study probes the factors that pry swing voters away from core supporters in African elections. Using data from a nationally representative sample of over 3000 voters across Ghana, we find evidence that voters exempted from positive clientelist inducements (gifts) were more likely to cast swing votes. We also find that voters exposed to negative clientelism (wary of violence or forceful forfeiture of benefits after elections) were more likely to cast swing votes. Nonetheless, voters wary of violence but who have received gifts in exchange for their votes were less likely to swing their vote, indicating that negative clientelism is only effective when accompanied by positive inducements. Finally, we find that voters who prioritize parties’ performance records were more likely to switch their votes from one party to another. Our results imply that the rising political power shifts on the continent are driven by an increasing share of voters unencumbered by clientelist inducements and a rising determination to prioritize national interests over parochial benefits.