Abstract
We apply the contingent valuation method to estimate how much a specific group of society, which is relatively prone to falling victim to crime, is willing to pay to reduce the likelihood of being the victim of violent crime. Based on responses from 1122 students, we found that younger and female students revealed that they are more inclined to pay so as to avoid violent crime. Students' field of study, cautious behavior and a strong opinion about policies and payment vehicles with potential to reduce the risk of crime are key determinants of the willingness to pay.
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