Abstract
Service quality is vital for higher education institutions in order to remain competitive and growing. There is a dire need to ensure students’ satisfaction with university. Factors influencing students’ satisfaction had been explored in private universities of Islamabad, Pakistan. The factors that influenced students’ satisfaction were measured on teaching excellence, quality of academic programs, faculty involvement, and institutional environment. Non-probability sampling technique applied for 436 of HEIs students from three universities which were selected as a sample for study. A set of questionnaires was administered and distributed to the respondents of the study. A variance based Partial Least Squares regression (PLS) was applied to test the hypotheses. Results indicate a positive and direct relationship between perceived service quality of education and student satisfaction. The results of study contribute towards the literature of student satisfaction determinants and practical implications for academicians of HEIs of Islamabad, Pakistan universities.
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