Determinants of Store Loyalty –Empirical Evidence from United Arab Emirates

Abstract

This paper selected and investigated the determinants to achieve store loyalty in United Arab Emirates. The study selected three important variables namely internal, service quality and exogenous variables and tested their impact on achieving store loyalty. Personal interview method was used to collect data from 299 respondents and multiple linear regression analysis was utilized to reach outcomes for this study. The inference indicated that (1) service quality variables have more influence on achieving store loyalty followed by internal and exogenous variables (2) place variables (store oriented) and promotion variables have higher impact, (3) empathy and assurance variables elicit more influence, followed by culture and peer groups found to have more influence over achieving store loyalty. The implications were discussed.