Abstract
ABSTRACT This study explores the influence of geodemographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer orientation strategies, product search behavior, and enhancing value for customers. Interrelationship among urban retailing, marketplace ambiance, conventional shopping wisdom of customers, long-term customer services, and technology-led selling processes are also addressed in the study based on an empirical survey. Broadly, this study makes contributions to the existing research in urban retailing about shopping attractions, routes to shopping, and establishing customer-centric strategies.
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