Abstract
On the basis of these semi-structured interviews conducted in the autumn of 2018 with the participation of residents of central Russia, the determinants of self-preservation behavior of Russia's population are identified in the context of a complex interaction of social and cultural traditions and innovations. Particular attention is paid to the analysis of behavioral patterns in the field of health, deterministic mental peculiarities of the Russians. Considers the environmental conditions in the place of residence, genetic predisposition to certain diseases, nutrition quality to be the main factors that have the greatest impact on individual health indicators, and also the presence (absence) of financial resources. The study revealed the ideas of Russians about the causes of "male super-mortality", which caused abnormal gender imbalances in mortality rates of the Russian population. It is concluded that the government's policy with regard to the formation of optimal models of self-preservation behavior should, first of all, to focus on the development and implementation of appropriate measures in relation to working-age men, and include not only the "prohibitive" and restrictive measures, but also activities to change the value-motivational foundations of self-preserving behavior.
Highlights
In the context of a dynamically changing social reality [1], a high rate of transformation of behavioral models of various groups of the Russian population becomes the norm
It is quite obvious that, in a multicultural social environment, which is typical for modern Russia, we should talk about the plurality of social behavior trends [3]
The results of a mass survey conducted in 2018 in 9 regions of Central Russia (N=1067) showed that only 25.7% of Russians go to a municipal polyclinic or hospital in case of illness, and almost every second of the respondents does so if self-treatment does not bring the expected results
Summary
In the context of a dynamically changing social reality [1], a high rate of transformation of behavioral models of various groups of the Russian population becomes the norm. They, as a rule, bizarrely combine the elements of retroarchaic, defined by traditional value-semantic complexes, and the phenomena generated by modern postmodern reality. One effect of such a combination is the instability behaviors constant change dispositions occurrence, distribution and disappearance of new trends. Many problems associated with their identification and interpretation of the problem remain unresolved They include the problem of social determinants of self-preserving behavior [4, 5], without identifying which it is impossible to determine its consequences for the individual and society
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