Abstract

<p>Employees are claimed to be one the important strategic key asset of organization. In today's competitive world, departing of the skilled employees is immense dilemma for organizations especially at managerial level. Organizations not have only bear the cost of hiring and training of these mangers but also these managers act as intellectual capital as they possess knowledge and information of the key strategic areas. This study attempts to study the factors such as self-efficacy, work environment and workplace bullying behavior which governs the psychological patterns of employees in an organization. This paper studied behavioral factors of employees not only proves to be the reason for financial benefits of organization but also become a source of retaining skilled employees within organization which was referred to as relationship continuity in this paper. Structural Equation modeling technique is used to analyze the behavioral pattern of employees of Textile mills from Multan Region through Purposive sampling technique with resulting in 552 respondents. Thus, results from the study enfolded interesting insights identifying the factors which can be a source to improve and retain the skilled labor of the organization and utilizing them for creating the organizational image. </p>

Highlights

  • The biggest challenge for today’s organization is the lack of availability of skilled and competent staff because of increasing rate of turnover and unwillingness of fresh university graduates to enter organizations in industrial areas both at managerial and operational levels (Zhang & Wu, 2004)

  • Word of mouth and relationship quality can be seen as important antecedents of relationship continuity as supported by Ming-Chan and Yen-Chun (2012), focusing only customer’s perspective

  • This research work is significant from other research work in a way that it studied these constructs from employee’s perspectives and proved that relationship quality and word of mouth mediates the relationship between self-efficacy, work environment and workplace bullying behavior

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Summary

Introduction

The biggest challenge for today’s organization is the lack of availability of skilled and competent staff because of increasing rate of turnover and unwillingness of fresh university graduates to enter organizations in industrial areas both at managerial and operational levels (Zhang & Wu, 2004). Almost every organization faces the dilemma of losing its skilled employees, many studies related to Organization Behavior lay emphasis on improving the relationship of the organization with its customers and employees. Employees feel honor and seek to develop relationship with such organization which are reputed for taking care of its employees. This discussion is limited to the paradigm of Customer-Organization relationship, whereas this study explores them from Employee-Organization perspective. If the employee feels that his relationship quality is superior with the organization than other employees he may be more willing to continue his relation with the organization than any other employee of the organization

Self-Efficacy and Relationship Continuity
H1: Self Efficacy has a significant relationship with Relationship Continuity
Workplace Bulling Behavior and Relationship Continuity
Work Environment and Relationship Continuity
H3: Work Environment has a significant relationship with Relationship Continuity
Word of Mouth and Relationship Continuity
Relationship Quality and Relationship Continuity
Definition and Measurement of Constructs
Demographics
Reliability and Validity
The Structural Model
H1: Self efficacy has significant relationship with relationship continuity H1a
H4: Word of mouth has positive effect on relationship continuity H5
Academic Implications
Managerial Implications
Limitations and Future
Findings
Conclusion
Full Text
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