Abstract
In the context of the digital economy, the potential values of open government data (OGD) need to be fully unlocked. It is necessary to investigate the key factors influencing citizens' intention to use OGD websites. Based on trust theory and social cognitive theory, we incorporated privacy concern into the theoretical model and integrated the perspective of relationship marketing to construct a comprehensive framework. Drawing on survey data from 225 respondents in China, we used partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to test data. The SEM results indicate that trust, affect, and privacy concern are significant for usage intention toward OGD websites. Those factors are predicted by economic, social, and structural bonds as well as outcome expectation and self-efficiency, respectively. FsQCA explored the configuration solutions leading to high behavioral intention (hBI) and non-behavioral intention (∼BI) to use OGD websites, providing theoretical and practical implications for policymakers and practitioners regarding how to enhance the usage of OGD websites.
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