Abstract
Green innovation adoption is usually believed to be able to confer strategic and competitive benefits to the adopting firms. This paper aims to develop a model that analyzes factors influencing mindful adoption of green innovation. Organizational mindfulness is an organizational attitude that allows firms to be a preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. Firms require mindfulness thinking in green innovation adoption. Although studies on green innovation adoption can be found in the literature, less is known about organizational mindfulness in green innovation adoption. A conceptual model regarding determinants affecting mindfulness thinking in green innovation adoption is proposed in this paper. The determinant factors are grouped into technological, organizational and environmental dimensions, and the corresponding influence of each factor on mindful adoption of green innovation is discussed. This study can broaden the scope of research on environmental management and organizational mindfulness theory, and contribute to an insight into mindful adoption of green innovation.
Highlights
While environmental consideration has become a fundamental part of business strategies, there is a challenge for managers and academicians to explore the integration of environmental concepts and business operations
We argue that firms require mindfulness thinking in environmental management implementation
To fill the research gap, this paper aims to propose a conceptual model exploring the determinant factors influencing organizational mindfulness in green innovation adoption
Summary
While environmental consideration has become a fundamental part of business strategies, there is a challenge for managers and academicians to explore the integration of environmental concepts and business operations. Firms are able to achieve considerable environmental performance by successfully implementation green innovation into their work systems They may fail to achieve deep usage beyond initial adoption because green practice implementation often constitutes complex technologies and processes and calls for significant investment of organizational resources (Fussel & Georg, 2000). Mindfulness theory is deemed suitable for application to the investigation of a firm’s implementation of environmental management, when a green concept or practice is relatively new and uncertain in terms of its likely outcomes and managers have the flexibility of timing the implementation decision depending on factors such as prevailing market conditions and availability of information (Fichman, 2004; Weick & Sutcliffe, 2006).
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