Determinants of Knowledge and Use of Information Communication Technology at Eco-destinations in Old Oyo National Park, Ikogosi Warm Spring Resort and Lacampagne Tropicana in Nigeria

A Oyebode,S.O Oladeji,A.I Adeyemo

doi:10.4314/jasem.v25i12.10

Abstract

Information Communication Technology has become significant to the development and growth of modern tourism. This study aimed to examine the knowledge and use of information and communication at Old Oyo National Park, Ikogosi Warm Spring Resort and Lacampagne Tropicana by using structured questionnaire directed at fifty percent of the total members of staff at the sites. Data indicated that majority of the staff at Old Oyo National Park (82.9%), Ikogosi Warm Spring Resort (95%) and Lacampagne Tropicana (88.9%) were knowledgeable about the use of information and communication technology especially the use of internet and social media. The staff were also a little competent with the use of Information and Communication Technology at Old Oyo National Park (45.7%), Ikogosi Warm Spring Resort (50%) and Lacampagne Tropicana staff (44.4%). Furthermore, the socio-demographic characteristics of the staff has a significant relationship with their knowledge on the existence of Information Communication Technology at the sites. The management need to organize proper trainings for the staff on the use of Information and Communication Technology so as to improve satisfaction of tourists.

Highlights

The swift growth and new modification in Information and Communication Technology (ICT) has caused great improvements in tourism operations and the way firms and nations attract tourists, thereby creating a resultant effect on the serious competition in the tourism industry worldwide (Jacobsen and Munar, 2012)
As tourism industry is the foremost industry linked with the progressive nature of information and communication technology, tourist transactions in electronic form have become important in the tourism industry and this has provided high competition in how quality of service is provided in tourism destinations as well as new marketing strategies through the use of information communication technology (Guemide et al, 2019)
These studies have proven the importance of Information Communication Technology in tourism destinations but there has been dearth of information on the knowledge and use of Information and Communication Technology at tourism destinations in Nigeria which this study aimed to find out

Summary

Introduction

The swift growth and new modification in Information and Communication Technology (ICT) has caused great improvements in tourism operations and the way firms and nations attract tourists, thereby creating a resultant effect on the serious competition in the tourism industry worldwide (Jacobsen and Munar, 2012). In the tourism marketing environment, the researchers demonstrated the importance of the fact that tourism destinations must improve their competitiveness by incorporating modern sources and innovations in news transmission to their consumers in order to ensure provision of standard quality of services to improve customer satisfaction. These studies have proven the importance of Information Communication Technology in tourism destinations but there has been dearth of information on the knowledge and use of Information and Communication Technology at tourism destinations in Nigeria which this study aimed to find out

Objectives

Methods

Results

Conclusion