Abstract
Many scholars hold that trust is one of the key in searching for inter-firm cooperation. But there are few studies to investigate the antecedent of inter-firm trust. The aim of the research is to identify the main determinants of inter-firm trust in tourism region. With an empirical study of 262 enterprises in a tourism region in Vietnam, the study finds that characteristics of firms and its executives do significantly positively affect inter-firm trust. The result also reveals that communication and sharing information, using social network in inter-firm relationship will facilitate trust between partners. The result support the general thesis that executive can build and develop inter-firm trust based on its main determinants. The study provides both theoretical and practical implications.
Highlights
Many inter-firm alliances have experienced the failure over time (Bamford et al, 2004; Pak et al, 2009)
The relationship between trust and external forces such as institutional effect has rarely studied especially in developing country. To address these shortcomings delineated above, this paper presents a model of antecedents of inter-firm trust based on previous studies
The major distinction of the study is the construction of the comprehensive view about inter-firm trust and its antecedents
Summary
Many inter-firm alliances have experienced the failure over time (Bamford et al, 2004; Pak et al, 2009). A lack of trust is an often-cited reason for why business relationship fails to develop and leads to the ultimate dissolution of inter-firm cooperation (Buchel, 2003). Scholar have highlighted the importance of trust as a means of establishing and sustaining inter-firm cooperation (Lui et al, 2006; Morgan & Hunt, 1994; Pesämaa & Hair, 2007). Many studies have been devoted to examine the nature of trust from psychology (Rotter, 1967), social theory (Zucker, 1986) to marketing and management (Anderson & Narus, 1990; Zaheer et al, 1998). The others, on the other hand, found the way to build trust (Nguyen & Rose, 2009; Nguyen & Liem, 2013)
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