Determinants of Individuals’ Demand for Service Products. Sample of Algerian Insurance Companies Clients

Abstract

This study aims to highlight the most important factors determining the demand of Algerian individuals for insurance services, and to achieve this goal, the study relied mainly on a field survey distributed to a sample estimated at 141 individuals, directly related to the insurance sector, including employees, citizens, and executives in public and mutual insurance institutions. The results showed after analyzing the data that the insurance culture among the Algerian consumer is an imperative necessity for developing the insurance sector and everyone needs it, whether insurance institutions or people dealing with insurance companies.