Determinants of Generation Z's Interest in Investing in Stock Using Financial Technology Investment Management

Abstract

In the financial sector, technology that is currently developing rapidly, especially in the investment sector, is fintech investment management. The aim of this research is to analyze the factors that influence interest in using and behavior in using fintech investment management. This research was conducted at the Udayana University Investment Gallery, with a population of the entire Z generation in the province of Bali. The data analysis technique used is the Partial Least Square (PLS) method. The results of the analysis show that performance expectations, social influence, facilitating conditions, hedonic motivation, and habits have a positive effect on interest in using fintech investment management, while business expectations and price value have no effect. And there is a positive influence of interest in use on behavior in using fintech investment management.