Abstract
Promoting the intention of farmers to participate in straw recycling is an effective way to alleviate the contradiction between environmental pollution, scarcity of environmental resources, and sustainable development. In this study, social trust and value perception were integrated into the theory of planned behavior to build a theoretical framework of farmers’ intention to participate in straw recycling, considering the influences of three different pro-environmental publicity modes. A field investigation was used to collect research data in six sample villages. Finally, 761 valid questionnaires were collected, and partial least squares structural equation modeling was applied to test the research hypotheses. The results showed that the influence of attitudes, subjective norms, perceived behavior control, value perception, and social trust on farmers’ straw recycling intentions was different among different pro-environmental publicity modes. Among the three pro-environmental publicity modes, the concentrated pro-environmental publicity mode has the best effect of promoting straw recycling intentions among farmers. This study introduces some targeted suggestions on the aspects of pro-environmental publicity theory and management practice based on the above research results.
Highlights
Crop straw, as agricultural production waste, is a crucial renewable and low-cost biomass energy with the advantages of high yield and considerable resource potential.According to statistics, the global annual crop of straw is approximately 6 billion tons [1].many developing countries do not maximize the use of straw despite such a large number of straw resources
Based on the existing literature, this study further explored the influence of value perception and social trust on farmers’ straw recycling intentions and integrated value perception and social trust into theory of planned behavior (TPB), enriching the research content of rural straw management
The Kruskal–Wallis test was used in this study to determine differences in the straw recycling intentions of farmers and their driving factors under different pro-environmental publicity modes [56]
Summary
As agricultural production waste, is a crucial renewable and low-cost biomass energy with the advantages of high yield and considerable resource potential.According to statistics, the global annual crop of straw is approximately 6 billion tons [1].many developing countries do not maximize the use of straw despite such a large number of straw resources. As agricultural production waste, is a crucial renewable and low-cost biomass energy with the advantages of high yield and considerable resource potential. A large number of straw resources are directly burned, discarded, or buried worldwide, which causes waste of resources and seriously pollutes the ecological environment [2]. Studies have shown that straw burning in the open air leads to serious air pollution [3] and mainly results in the formation of heavy smog in cities [4]. Discarded or buried straws will lead to soil and water pollution [2]. Some countries (such as Britain and Canada) recycle straw resources and use them for animal husbandry, power generation, fuel, cultivation of mushroom base material, bedding, and bioethanol production [7,8,9]. Turning straw waste into treasure can realize the “win–win” of economy and ecology
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