Determinants of Digital Technology Adoption Among Women Entrepreneurs

Abstract

Women entrepreneurs are promoted to adopt digital technology as a means of enhancing business performance. Therefore, this research aims to investigate the impact of human, social, financial, physical, and intellectual capital on digital technology adoption among women entrepreneurs. A quantitative method is used with an associative type across various business sectors in East Java Province, Indonesia. Furthermore, the sample is selected by purposive sampling with a total of 268 individuals. Data collection is carried out through a questionnaire, while the analysis is performed using PLS-SEM. The results show that human, financial, physical, and intellectual capital have a positive and significant influence on the adoption of digital technology among women entrepreneurs. However, only social capital reports an insignificant influence. Among the examined variables, intellectual capital plays the most crucial role in adopting digital technology. This research provides theoretical and practical implications for women entrepreneurs and the government.