Abstract
The insurance industry is constantly evolving with the help of technological advancements across the globe. The purpose of this study was to explore the critical factors that influence the adoption of digital insurance among microentrepreneurs in Uganda. The study involved 209 participants. The study used a modified DOI theory as a framework and analyzed the data using structural equation modeling (IBM SPSS Amos 23.0). The results of the study indicated that knowledge of digital insurance, relative advantage, and perceived trust have a significant positive impact on digital insurance adoption among micro-entrepreneurs in Uganda. Conversely, the study found that perceived social influence had no significant impact. This study adds valuable insights to the literature on digital insurance and microentrepreneurs and aids policymakers and managers in understanding the influential factors for implementation.
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