Abstract
This paper reports two cued recall experiments in which the degree of preexperimental associative strength between rhyming cues and their respective targets is manipulated whilst holding the extent of informational overlap between them constant. Both experiments show that strong rhyming cues are more efficient than weak rhyming cues in eliciting target retrieval in both a short-term and a long-term memory situation. The results are interpreted as consistent with the generationrecognition theory of retrieval and inconsistent with predictions made by the encoding specificity principle. It is therefore suggested that caution must be applied when extending the encoding specificity principle to experimental situations other than that from which it is derived. Implications for the distinction between scanning and reconstructive modes of retrieval are also briefly considered.
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