Determinants of contractor’s construction and demolition waste recycling intention in China: Integrating theory of planned behavior and norm activation model

Abstract

The abundant generation of construction and demolition waste (CDW) poses a threat to the sustainable development in China and recycling plays a vital role in complying with circular economy zero-waste goal. In this study, we first investigate the determinants of contractor’s intention to recycle CDW by establishing an integrative model of the theory of planned behavior (TPB) and the norm activation model (NAM) with rational and moral considerations. Based on the questionnaire data of 210 valid responses, structural equation modeling is employed to test the proposed hypotheses and analyze the integrative structural model. The results show that the integrative model with adequate reliability and validity fits the empirical data well and the explanation power is superior to that of initial TPB model and NAM model, demonstrating the appropriateness of merging TPB and NAM in the area of CDW recycling research. Moreover, it is found that personal norms are the most critical determinant enhancing the CDW recycling intention, followed by perceived behavioral control. Although subjective norms fail to directly affect the CDW recycling intention, they can significantly strengthen personal norms and perceived behavioral control. These findings provide useful insights for government to develop effective management strategies to motivate CDW recycling intention of contractors.