Determinants Of Continued Usage Intention Of Internet Banking Services

Abstract

The proliferation of internet technology and financial innovations has globally revolutionized the delivery of banking services. Internet Banking offers substantial benefits, such as reduced transaction cost, convenience and flexibility to the customers as well as to the banks. Despite the apparent advantages, the usage of internet banking services by the banking clients is yet low. Many studies have investigated the factors influencing the initial adoption of internet banking services. In contrary, this study intents to provide insights on the customer’s intention for continued usage of internet banking services.