Abstract
This research aims to determine if there is influence of peer group, parents’ role, religiosity, and financial literacy towards consumption behavior among the students of Economics Faculty, Universitas Negeri Semarang in the academic year 2013. The population in this research was the students of Economics Faculty of Semarang State University in the Academic Year 2013. The number of the samples in this research was 250 students based on proportional random sampling technique. This research used quantitative approach. The method of data analysis used was descriptive analysis and path analysis. The result of the research based on Amos showed that the peer group influence towards consumption behavior was 34.5%, parents’ role towards consumption behavior was 12.7%, financial literacy towards consumption behavior was 12.7%, peer group towards financial literacy was 14%, parents’ role towards religiosity was 22.3%. Based on the result of the research, it can be concluded that there was influence of peer group, parents’ role, religiosity, and financial literacy towards consumption behavior, whereas in peer group towards students’ financial literacy had no influence. The suggestions were the students should minimize the conformity or interaction level with their friends who cause negative impact and the parents should keep controlling the students’ consumption behavior naturally.
Highlights
In concept, the economic development is very important to integrate the economic, social and environmental interests to meet the needs of the present generation without sacrificing the interests of the future generations for their needs (Hadi, S., & Mulyono, K., 2017)
This research result showed that consumption behavior could be influenced of financial literacy, religiosity, peer group, and parents’ role
Based on the research conducted among the students of Economics Faculty of Universitas Negeri Semarang academic year 2013, the conclusions are as follows: (1) On descriptive analysis result is that students’ peer group level of Economics Faculty Year 2013 in consumptive behavior was still relative high
Summary
The economic development is very important to integrate the economic, social and environmental interests to meet the needs of the present generation without sacrificing the interests of the future generations for their needs (Hadi, S., & Mulyono, K., 2017). Based on John C, Mowen Minor(2002) and Suryani, (2013: 165-167) peer group measurement consists of: (1) social interaction which is observed through peer group habit, pretention to imitate, (2) solidarity attitude, (3) giving knowledge or new experience which cannot be acquired from family satisfactorily (fashion sense, music, and certain action experience), (4) Peer group encouragement and support These indicators were the measurement which would be used to know how big does the peer group influences consumption behavior. This research aims to determine if there is influence of peer group, parents’ role, religiosity, and financial literacy towards consumption behavior among the students of Economics Faculty, Universitas Negeri Semarang. The research variables consisted of exogenous variable (x) that was: peer group, parents’ role, religiosity, as well as endogenous variable (y) that was: financial literacy and consumptive behavior. The data analysis method was descriptive statistics analysis and hypothesis test which consisted of path analysis and goodness of fit
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