Abstract
This study presented a consumer acceptance framework for mobile healthcare devices while structurally examining how two user-centric theories—the coolness concept and technology acceptance model—elucidate consumer intention to use the devices. Structural equation modeling was conducted with over 1,200 samples. The results showed that utility, attractiveness, subcultural appeal, and ease of use play significant roles in determining consumer attitude toward the devices; however, originality has no significant effect on the attitude. Moreover, there is no relationship between perceived cost and consumer intention to use the devices; the intention is mainly determined by the attitude. Based on the results, the paper presents academic and practical implications.
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