Determinants of choice of media content in internet space among Russian youth (based on independent sociological survey)

Abstract

In this article, the authors conducted a sociological study among Russian youth to determine the factors that influence the choice of media content. The sample was 610 respondents aged 14–35. The urgency of the work is presented by the need to find out the reasons that form the media studies of Russian youth, in order to develop effective tools and solutions to increase the level of digital literacy of the modern generation. Respondents were asked questions that helped the authors to find out which platforms they preferred to obtain information, which format and type of content they preferred, and what the interviewees pay attention to when choosing the source of information, the reliability and reliability of the information. The results of the study showed that young people demonstrate a high level of interaction with the Internet space and all types of content, from entertainment to education, preferring text and visual presentation of information. For the younger generation in Russia, it is no longer important to have an official media license to choose a source of information, they are not sufficiently aware of methods to establish the reliability and reliability of the information received. It is more important for audiences between the ages of 14–35 to be popular and responsive to their interests and needs. The authors in this article conclude that in the media environment young people should have a request to improve digital skills, such as critical assessment of online content, cyber security awareness and responsible digital citizenship.