Abstract
Expenditure on food-away-from-home has been increasing with a rapid increase in market share of fast food industry. In this paper, food-away-from-home has been analyzed in the context of two different types of restaurants i.e. fast food and traditional food restaurants. The trend in the fast food may impact the structure of the food distribution and demand for goods at farm level. This study investigates the effects of selected socio-demographic variables on consumers' choice for fast food and traditional food restaurants. The variables considered in this study were age, income, gender, taste, cost and quality of customer service. These variables were used to check whether and to what extent they affect consumers' choice to dine out to either fast food or traditional food restaurants. Gender and quality of customer service found to be insignificant for fast food restaurants, while significant for traditional food restaurants. All other variables were found significant for both types of restaurants.
Highlights
IntroductionThe share of fast food expenditure has been increasing in Pakistan but all around the world
1.1 Background of the StudyThe share of fast food expenditure has been increasing in Pakistan but all around the world
In spite of a great shift of consumers' habits from traditional food to fast food, average frequency of visiting a traditional food restaurant is still greater than average frequency of visiting fast food restaurant
Summary
The share of fast food expenditure has been increasing in Pakistan but all around the world. Fast food has social and biological drawbacks. Fast food is increasingly becoming popular which is leading to decrease in share of traditional food which have hundreds of years of historical background. Traditional food is the part of Pakistani culture. Increase in the supply of fast food restaurants causes increase in obesity and obesity related diseases (Dunn, 2008). This study draws attention to socio-cultural impacts of fast food diet and tries to suggest ways how restaurants can improve their promotional strategies. This study draws the attention of government decision makers towards problems and opportunities associated with fast food and traditional food restaurants
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: JISR management and social sciences & economics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
