Abstract
Luxury Industry is in transformation phase and there is argument that luxury companies should incorporate comprehensively strategies in terms of sustainability which affects luxury consumers’ perceived experience. It is found through meta-analysis of existing literatures that few luxury retailers have implemented sustainability strategy to the fullest. At the same time, Interview schedule was prepared and sent to experts in diverse field of management to arrive at practical aspects of luxury business with due consideration to luxury consumers. The study explored into the intricacy of sustainability in luxury industry emphasizing on fashion/apparel industry in which they are heading to slow fashion model i.e., quality based fashion products or eco-friendly products.
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