Determinants of Business Resilience During Disasters: Inputs for the Development of a Business Continuity Mobile Application

Abstract

This paper aimed to identify the relationship between the dependent variable (business resilience) and independent variables (entrepreneurial orientation, crisis management, external support and linkages and communication and social media). Moreover, it aimed to investigate whether establishment type moderates the relationship between dependent and independent variables. There has been nostudy to the best knowledge of the proponent which was done to measure the level of resilience in the context of post-disaster andpandemic recovery particularly in Lipa Batangas. The study is quantitative in nature and employed simple linear analysis. Modifiedquestionnaire was distributed to 133 MSME owners which are determined through simple random sampling. The results revealed thatentrepreneurial orientation, crisis management, external support and linkages and communication and media significantly predict businessresilience. In addition, establishment type does not significantly moderate the association between the determinants and businessresiliency among MSMEs, according to multiple regression analysis. Hence, the introduction of a business continuity mobile app would be relevant to help MSMEs withstand any crisis. The app is called BAU360 which served as a one stop shop for MSMEs and wouldemploy in-app advertising revenue model and business aggregator model. It was also recommended for future researchers to carry out research on a provincial or regional scale to fill in the gaps particularly in ownership type and establishment type as the current studyrespondents were sole proprietors and operating under cottage and micro category. They could go after corporations as well as small and medium-sized firms.