Abstract
Bioethanol fuel was introduced as a sustainable development initiative in Vietnam. This paper identifies factors influencing Vietnamese bioethanol purchases using a modified theory of interpersonal behaviour applied through an internet survey. The modified TIB, which adds a link between habit and intention and excludes affect, is not only statistically better, but is also as parsimonious as the original TIB. Study findings indicate that habit is the strongest determinant of both intention to buy, and actual purchase of bioethanol. The overwhelming influence of habit implies that policies to encourage increased voluntary purchases of bioethanol will have little impact unless they can change habituated purchases of conventional petrol. This is consistent with the Vietnamese Government's recent decision to remove traditional petrol from the market from 2018.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
